Postcard Research

They are mostly distributed in film festivals or as promotional freebies, where very short bursts of information is conveyed. There are a few sizes, but the standard is A5 or smaller. It should be used for direct, intimate marketing or a souvenir, including information about the film’s story and release details through graphics or text.

The graphics are usually a mix of iconic moments or scenes from the actual movie and graphics/visuals from the movie poster. The central image is usually the main characters. If there were any awards or quotes from editorials, that will be on there as well. There should be a clear colour palette and tone. The back can include information such as a short tagline, the director’s name, the runtime and a social media link or qr code.

I will try to implement these design elements in my own.

It's really hard to find postcards that aren't just smaller versions of the movie posters, but I realised a lot that were distributed were fan-art/fan-made content (had a painterly style to them).

Japan and A24 still produced postcards as promotional collectibles, so I also took that as inspiration. This is really helpful as it aligns with the independent/art house style I'm going for. Particularly having 2-3 designs/collectibles for a movie to get people more excited and immersed into the world.

I did look at a few graphic designers for research. I really like their use of bold visuals and negative space. The monochromatic colour palettes are also really soothing to look at.

SAUL BASS

VASILIS MARMATAKIS

A brainstorm of my ideas: I was thinking of making the postcard in the shape of a tear drop, but to mass produce may be costly. I ended up really liking the idea of the paper being stained/a tear dripping down the sheet and might go with that for the final.